NHJ Style Consultancy
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NHJ Style Academy

Fashion Retail Consultancy

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Do you know who your core customer is? Do you observe and track their shopping habits in terms of body shape, trend and wardrobe building? Would you like to target a new customer group without losing your existing ones? We are specialist fashion retail consultants with backgrounds in retail merchandising, buying, personal styling and corporate training and development. At the NHJ Style Academy, we understand customers' shopping habits better than anyone else.

Fashion retail is a hugely competitive market with customers who are spoilt for choice in terms of range of brands and price points. Having seasonal collections that meet all the demands of today's fashion and buying elements is the key to success. A compromised season can very easily result in diminishing customer loyalty.

We offer a specialist consultancy service to retailers of all sizes, and boutiques who want to improve their brand loyalty, customer spend and ultimately their sell-through success.

Watch Nicky Hambleton-Jones and Isobel Kershaw talk about how styling training can hugely impact sales team performance and bottom line sales.


We offer advice and consultancy in the following areas:

Customer Profiling

Investing in customer profiling and research is proven to be a very important tool to thoroughly understanding your retail business and its position within the market. It will ensure you are constantly in touch with your customer base, its needs and future direction; giving you an edge over the competition.

As experienced personal stylists, with a management consulting background, we have an innate understanding of consumer shopping habits. We conduct surveys, customer interviews and personal shopping sessions to fully understand your core customers' body shape, styling needs and shopping habits. These reports and feedback profiles will result in a much better and more focused understanding of what is working and what is not, ensuring the product you offer appeals to your core customer group, thereby maximising sales revenue opportunities.

Product and Buying Direction

The right merchandise and brand mix is essential to successful buying and seasonal sell-through rates. Creating a successful collection requires attention to detail in terms of sizing ratios, brand positioning, trend elements, and product balance.

We work with buying/merchandising and design teams to give the benefit of our external knowledge in terms of fit and cut, colour, buying co-ordination, trend and ultimately the final destination point of the consumer and their needs.

We can help in identifying essential elements to a buying plan from a design aspect to styling and retail feedback in order to increase turnover and individual customer spend.

We also work with small companies and boutiques, online start-ups and companies who are looking for a fresh approach; to put into place buying plans and concepts, help identify customer profiles, and source new brands on their behalf.

In our experience, external collaborations will create a new perspective, and an inspirational and directional eye will result in a cohesive and successful collection, with ultimately higher sell-through rates.

Be one step ahead of the competition by delivering a fashion solution to suit your customers' body shape, budget and lifestyle needs.

To find out more about what our fashion retail consultants can do for your business please email us with your requirements or call 020 3109 0388.

Latest from The NHJ Style Blog

Client Testimonials

I found out that the clothes I was always buying did not create a good image for my shape or age. If only I had invested in a personal stylist years ago!

It really was time to get my wardrobe into shape. My personal stylist knew what worked on me and what didn't. The advice was invaluable and now I have an outfit for every occasion!

The whole experience has changed my perspective about me and my life and my clothes. I feel so much more confident and I can't thank you enough.

She knew exactly what would suit me. I tried on outfits I would never have thought of. It was fantastic to go shopping with a true expert.

Every time I go out I feel brilliant and it's so easy to dress now. I have had so many compliments which has really boosted my self-esteem.

I now know what to wear and when which is so helpful having just had a baby. My body shape has changed but I now know I can still look good. My husband is very happy too!

She's done things to my eyes that remind me of pictures taken 25 years ago!!! I would recommend the make-up masterclass to anyone. The advice is truly fantastic.

Every experience was over and above my expectations and something I will cherish for a very long time. I can't thank the whole team enough - my personal stylist, my make-up artist and my hair stylist were fantastic, and the organisation of the services were flawless.

It's the little changes that make all the difference, and you've raised her self-appreciation and confidence, great work. It's the best Christmas present I have ever bought my wife.

020 3109 0388


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